Wolk Morais // LA Times story


Teen Cancer America is proud to announce their partnership with critically acclaimed fashion brand Wolk Morais. Creative Directors Brian Wolk and Claude Morais have created second edition cloisonné awareness pin to be worn by guests and featured on the runway as a truly unique expression of the brand’s support for teens and young adults in America who are living with cancer. The filigree Pin is a fusion of the Wolk Morais monogram and the signature Red, White and Blue Teen Cancer America colors. The pin will also be available for purchase via the Teen Cancer America Online Boutique which which will be curated by Wolk Morais and launches later this summer. “We are thrilled to be able to join forces with Teen Cancer America,” says Creative Directors Wolk and Morais. “We believe that beautiful aesthetics, whether in fashion or interiors, bring happiness to individual’s lives. We have personally witnessed the transformation of individuals who have access to beautiful surroundings during treatment and recovery, and we are committed to bringing style and dignity to every teenager living with cancer.”

Designer Claude Morais has personally experienced cancer when he was just 19 years old. While modelling in Paris and not feeling well, he was diagnosed with Non-Hodgkins Lymphoma and then made the decision to return home to Canada for treatment and to be near his family for support. Like too many young people, Claude was treated in the hospital with elderly patients and for 2 years lived through the isolation of this disease. He overcame the fear of recurrence and ultimately, due to his cancer, learned to live life to the fullest with a new structure and determination. Cancer altered the course of his life, and Claude attributes his success to this changed attitude. He gained a new work ethic, a renewed focus on life and became clear on the goals that he wanted to achieve. As a survivor, Claude is a stellar example to young adults that they can overcome the challenges and isolation of the disease and go on to fulfill their biggest dreams.

He strongly believes in the mission of Teen Cancer America and feels that young people should be treated together and in appropriate environments to meet their needs and break the unnecessary isolation of the disease that he suffered.

“There is a good reason why Teen Cancer America co-founders Roger Daltrey and Pete Townshend selected Los Angeles as the launch point for the foundation – its youthful energy – and Wolk Morais is one of fashion’s unique expressions of that,” says Simon Davies, Executive Director of Teen Cancer America.

“TCA is unique in that we bridge the gap between pediatric and adult cancer. As much as our mission is a laser focused effort to improve cancer treatment outcomes, it is also vitally important to us that teens and young adults with cancer are energized to enthusiastically pursue their lives. We believe it’s a vital component of treatment. This collaboration with Brian and Claude is a beautiful and youthful expression of that goal to inspire and help young adults overcome and ultimately out-live cancer.”

Who says accessories can’t change lives?! We are so happy to be working with you Brian and Claude!

Please find below a short video of them speaking about their support of TCA which I would like you to embed and also to have the LA Times article

A Call To Action